Sony/Legacy was looking for ways to rejuvenate and maximize its catalog on certain artists.
Solution-
Concept- Created and produced a series for SONY/BMG/Legacy Recordings entitled "Remixed and Reimagined". It is a series in which classic artist are remixed by today's top remixers and producers to create a contemporary release from a classic artist.
Production- Handled all responsibilities in the production and marketing of this series. From Artwork to securing remixers, which included: Francois K, Coldcut, Tony Humphries, DJ Logic, Ralphi Rosario, Mocean Worker, Wally, Swingsett, Jazzy Nice, Nickodemus and Organica.
Marketing- Created and implemented an effective marketing plan for the “Remixed & ReImagined” series. Campaign included a grass roots launch with heavy online marketing, street promotion, radio/mix show/ DJ promotion, Multi city release parties, and publicity. In addition Secured and coordinated specialized independent promotion companies to complement and complete the marketing campaign: Giant Step, Pro-motion, Digiwaxx and SoundLifestyles.com were among the additional companies hired and coordinated by Scott for this series.
Results- The Remixed and ReImagined series sold hundreds of thousands of units wordwide.
The series generated critical acclaim as well, with positive reviews in Details, The New York Times and hundreds of other sources. The original artist catalog showed an across the board rise in sales during the initial 6 months of each Remixed & ReImagined release. Remixes from the series were placed on tv shows and in movies, including the "Sex & the City" movie and soundtrack. Remixes were also licensed for use in numerous compilations including the W Hotel compilation. Remixed & ReImagined was and still is a tremendous critical and financial success for Sony/Legacy.
Nox Audio:
Hired to assist in the creation and implementation of an effective music marketing/branding campaign for NOX Audio brand headphones. Through the ability to cut through the red-tape, top tier talent was secured for NOX AUDIO endorsements and events including, T-Pain, DJ Envy, DJ Feli Fell and DJ Logic.
Kiehl's: Updated and unified the music delivery platform for all Kiehl's international stores. Enabled all stores to play the same music content as well as created a playlist/music delivery system that was simple for the New York creative team to control, monitor and supply store managers with quarterly music updated which ensured that all Kiehl's stores were playing brand appropriate music.
Worked with Kiehl’s to create a perfect playlist that fully represented the brands sophistication and integrity. A 60 hour upbeat collection of eclectic music was created as a musical extension of the Kiehl's brand. 20 hour quarterly music updates are also supplied. Each playlist is specifically designed to have shoppers fully enjoy the Kiehl's retail experience. Depending on stores hours managers can choose from 3 music options 1) eclectic, 2).mellow or 3).peak.
Created a custom branded Kiehl's Eclectic CD/playlist which was used as a give away at a corporate event. This was an extremely successful way for people to connect with the Kiehl's brand on an emotional level that only music can enable.
Victoria's Secret: Wrote and produced original music for the "Fantasies" fragrance launch campaign. (Feature in above video) Supplied music direction and consulting on the "Tease" fragrance campaign.
Summary:
Clients include major brands such as: Victoria's Secret, Kiehl's/ L''Oreal, ESPN (consulting and coordinated music giveaways at company events), Beaches/Sandals Hotel (consulted on unifying the brand sound at all locations/ created a Club Liquid CD for giveaway at resort), Sony Music, Nox Audio and LADJ Jeans to name a few. Learning and familiarizing oneself with the core message of a brand was the key to implementing a variety of music branding platforms from consulting to music production to finding the right artist to endorse, promote and become an added extension of that brand. Artist endorsements include: T-Pain, DJ Envy, French Montana, Erikah Badu, DJ Feli Fell, DJ Logic and Partnering with Wu Tang to launch P2 Branding/ Wu Tang Smoking Accessories.
Scott Schlachter
CONTACT:
scott@p2-branding.com
